B.A. Business Administration, Seoul National University
Experience
2018-2021: University of Technology Sydney - Lecturer of Marketing (Assistant Professor)
Journal Articles
(2023)
의료 인공지능(AI)을 선호하는 경우: AI 의사에 대한 소비자 선호도에 대한 질병 낙인의 조절 역할.
소비자학연구.
34,
6
(2023)
How power increases preference for experiential purchases but not for material purchases.
PSYCHOLOGY & MARKETING.
40,
6
(2022)
The complexities of consumer empowerment in the modern consumption environment.
CURRENT OPINION IN PSYCHOLOGY.
46,
1
(2021)
Multitasking as Consumer Compensatory Control.
JOURNAL OF CONSUMER RESEARCH.
48,
3
(2020)
Telepresence, time distortion, and consumer traits of virtual reality shopping.
JOURNAL OF BUSINESS RESEARCH.
118,
(2018)
When Good Things Feel Closer and Bad Things Feel Farther: The Role of Perceived Control on Psychological Distance Perception.
JOURNAL OF CONSUMER PSYCHOLOGY.
28,
4
